How To Prepare For Your New Shop Opening

Deciding to take the plunge and open your very own brick-and-mortar retail store is a big step. The lead-up to the opening day will bring a mixture of excitement, nerves, anxiety, and anticipation. There are also many things that need to be done before you can fling open your doors and start welcoming in your first customers.

To help make things as smooth and straightforward as possible, here is a quick and concise guide to preparing for the opening of your brand new shop.

Decide On Your Products

The very first thing you need to do before opening a store is to decide what you want to specialise in selling. Perhaps you want to sell items that you have made yourself, whether they are homemade soaps, soy candles, or items of jewellery or clothing. Alternatively, you might want to stock various products made by other companies. In that case, you will need to make sure you have a solid supply chain in place before you open your store, so you will never run out of stock.

Find The Right Property

When it comes to finding the right space for your new business, the usual maxim applies: location, location, location. It’s a good idea to find somewhere relatively central to your village, town, or city, as this will ensure plenty of passing foot traffic. You also need to make sure your shop is easily accessible to encourage as many shoppers as possible. Of course, the store space also needs to be within your budget, so you need to look for somewhere that is as easy to find as possible, while still being affordable.

Get It Checked Out

Once you have found your ideal shop space, you need to make sure it’s safe, well-equipped, and fit for purpose. This should include getting an electrical certificate to ensure the wiring is safe. Call in a specialist company such as Trade Facilities Services and their experienced electricians can provide you with an Electrical Safety Certificate. It’s crucial that you make sure that your shop is safe for customers before you open for business.

Plan Your Layout

When your shop is up and running in terms of amenities, and you have your inventory in your stock room, it’s time to take care of the layout. It’s important that you put time and effort into planning where everything will go. After all, a thoughtfully planned store makes a positive first impression on customers and can encourage them to spend more time browsing. In turn, this can lead to more sales.

Branding and Marketing

The next step when you are preparing to launch your shop is to make people aware of it and attract their attention. This is where both branding and marketing come into play. To catch the eye of your customers, you will need to come up with a unique and inventive logo and other marketing materials. Once you have these prepared, you can use various avenues to promote your shop opening – both physical and online advertising is a good idea to raise maximum awareness.

The Big Day

When the big opening day finally arrives, make sure you pull out all the stops to make a fantastic first impression on your prospective customers. Decorate your new shop, so it really stands out, provide delicious snacks and drinks, and hand out some free giveaways to show your customers how amazing your products are so they’ll want to keep coming back for more. Ensure that you savour every moment of the day. It will certainly be one to remember.